Try this little exercise … stand up straight and close your eyes (after you
are done reading this), then put your arms straight out in front of you (just like
a zombie pose). What saves you from falling on your face? Your BIG TOE!
If it weren’t for our big toes, we would fall flat on our faces. Seems like
a big toe is an essential body part.

Attempting to develop an effective marketing communications strategy without
first looking at admission funnel conversion rates, has the same affect
as trying our zombie stance without our big toes.
The campaign will fall flat on its face.

It is the small details that determine our successes.
Thank God for big toes.