A video of our featured conversion data ROI Matrix may be viewed here: G&G ROI Matrix.

At Glass & Gold, Inc. we are experts at developing insight by isolating patterns in conversion data. We help develop an overarching communications and marketing strategy to build enrollment success. We listen…collaborate… and provide personalized step-by-step suggestions for improvement.

Rob Glass has real world experience in college admissions, research and marketing communications. Beginning in 1975 Rob has served as an admissions road runner, assistant director and director of admission, market researcher, and marketing communications & branding manager for over 75 educational marketing campaigns.

We believe in the importance of understanding the impact of the “broken steps” within the admissions funnel conversion rates, and provide our clients with communications strategies directed to key cohorts of the entering class. We believe that “fixing” the fundamentals of effective communications marketing should precede efforts to brand the institution.

Glass & Gold offers comprehensive marketing and research solutions for higher education and agencies working within the higher ed marketplace. We provide our clients with a full breadth of services for identity development, communications planning, publications development, direct marketing, broadcast text and email, print on demand with variable type, social media dialog and website development.

We are constantly seeking new ways to approach the challenges our clients face in this fluid and competitive market. For example, we currently serve a number of clients as an advisor in identifying and creating specific strategy to the student cohorts which offer the greatest opportunity for enrollment growth.

Promise. Trust. Resolve. We have decades of experience in building our business, assisting our clients and improving lives based upon these core characteristics.